Red 76 Stations, Sigh

Why are 76 stations ditching its classy retro orange white and blue appeal and gaining shades of red? it's annoying! leave the logo alone!

In 1983 to 1985 Unocal took control of all of the Union 76 operations. In March 1997, Unocal sold all of its West Coast refining, marketing and transportation assets to Tosco Corporation. Tosco was acquired Phillips Petroleum Company in 2001. In 2002, Phillips Petroleum merged with Conoco to become ConocoPhillips.
To swim around in the matter I decided to take a look at their website for a little more background, and maybe an answer.

For more than 100 years, the 76 brand, with its distinctive ball icon, has been providing high-performance petroleum products and excellent customer service. The origin and heritage of the 76 brand can be traced back to the small town of Santa Paula, CA, where in 1890, Lyman Stewart co-founded the Union Oil Company of California. Today, the 76 Gasoline brand is owned by ConocoPhillips and 76 Quality PROclean Gasoline is sold at more than 2,700 retail fuel sites in the United States.

As fascinating as that is, I found nothing there about the logo color change. So, I resulted back to the other location, and I cannot confirm this as fact, but it does make sense;

ConocoPhillips is changing the color scheme of the 76 stations so they match Phillips 66 and Conoco stations in other parts of the US.

Still boo hiss, it's a bogus change. keep the icon alive! Who wants a redish 76 antenne ball? Not me, it has to be orange. Bastards.