Smurf Bomb

UNICEF is running an ad on Belgian television that dramatizes the horrific impact of war on children by showing Smurfs wailing as bombs fall and their Smurf village is blown up. The Smurfs, little blue cartoon creatures, are a Belgian invention, first appearing in a 1958 comic. A spokesman for the UN children's agency said that images of real children crying and starving had lost the power to shock in today's world. Seeing their childhood icons destroyed, though, might just jolt Belgian adults into giving money. The ad is not deemed suitable for children and runs only after 9pm.

The Week, October 21, 2005, Vol 5, Iss 230, pp 12.

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