Super Bowl XLII (42) - Ads of 2008

Rated based on my entertainment level - not by value of product.
30 seconds cost $2.7 million. Fox's total ad revenue $195 million.
Average Number of Viewers: 97,448,000.

Nielsen: 52 unique brands aired 84 advertisements in 50 minutes and 50 seconds of commercial time. By category; Automotive aired the most at 5½ minutes, Motion Pictures aired 4 minutes and 15 seconds, and Beer aired 4 minutes. For the eighth year in a row Anheuser-Busch was the leading advertiser (4 minutes total). The highest-rated commercial minute was the Victoria’s Secret spot at 9:44pm, seen by 103.7 million viewers. The most-recalled ad was produced by FedEx. The Pepsi commercial featuring Justin Timberlake gathered the most Internet buzz. View complete ad records here. The Top 10 Best-Liked 2008 Super Bowl Ads are noted with "(#)" below.

My Top 5: 1. Pepsi: Justin Timberlake, 2. Doritos: Mousetrap, 3. FedEx: Carrier Pigeons, 4. E-Trade: Barfing Baby, 5. Bud Light: Invention of the Wheel.

Range: A-1, B-14, C-16, D-16, F-0 & 8 unrated trailers. Overall Average - C.

Amp'd: Boogie Jump - C+
Audi: R8 Godfather - C+
Bridgestone: Headlights - B-
(4) Bridgestone: The Scream - B-
(9) Bud Light: Ability to Breathe Fire - B
Bud Light: Ability to Fly - B
(6) Bud Light: Carlos Mencia Picking Up Chicks - D
(2) Bud Light: Clydesdale Rocky Training - C
Bud Light: Invention of the Wheel - B
Bud Light: Jackie Moon Commercial - B
Bud Light: Wine and Cheese Party - C-
Careerbuilder.com: Follow Your Heart - C+
Careerbuilder.com: Wishing Won't Get You a Better Job - C+
Cars.com: Deathmatch - C-
Cars.com: Witchdoctor - C
Claritin: Don't Sleep and Drive - D
(3) Coca Cola: Coke Float Balloons - D
Coca Cola: Making Friends - B-
Dell: Join Red - D
Doritos: Kina Grannis Message From Your Heart - C
(5) Doritos: Mousetrap - B
E-Trade: Barfing Baby - B
(7) E-Trade: Bobo the Clown - B-
FedEx: Carrier Pigeons - B
(10) Garmin: Napoleon - D
Gatorade: Man's Best Friend - D
Gatorade G2: Special Effects - C
GMC: Hybrid - D+
Go Daddy: (This ad was pulled - view it here) - D
Hyundai: Genesis Summer 2008 - D
Ice Breakers Ice Cubes: Break the Ice with Carmen Electra - D
Jack in the Box: Hot Tub - C-
LifeWater: Thriller - D+
(1) NFL.Com: Chester Pitts Dream - B
Pepsi: Justin Timberlake - A
PepsiMax: Baby Don't Hurt Me Nod - C+
(8) Planters: Unibrow Perfume - B-
PSA: Drug Free America - B-
SalesGenie.com: Peddling Pandas - D
SalesGenie.com: The Worst Salesman - D-
SunSilk: Tell Your Story - C-
Taco Bell: Hola, Fiesta Platters - D-
Tide: Talking Stain - B-
T-Mobile: Wade's in Barkley's Fave 5 - C+
Toyota: Eight Crazies - C-
Toyota: Living the Dream with Badgers - C+
UnderArmor: Us vs Them Prototypes - D
Victoria's Secret: In the Mood for Love - D
VitaminWater: Jockey Shaq - C-

Movie Trailers: Chronicles of Narnia Prince Caspian, Iron Man, Jumper, Leatherheads, Semi-Pro, Wall-E, Wanted, You Don't Mess with the Zohan.