Sunday, February 1, 2009

Super Bowl XLIII (43) - Ads of 2009

Rated based on my entertainment level - not by value of product.
64 ads with 30 seconds at about $3 million - NBC's total ad revenue is $206 million.
Average # Viewers: 98,732,000.

Neilsen: 48 unique brands (excluding NBC promos & PSA’s) aired 64 advertisements in 38 minutes and 5 seconds of comercial time. By category; Motion Pictures aired the most at 6 minutes and 50 seconds, Beer and Soft Drinks tied for second with 4½ minutes each, and Automotive aired 3 minutes. For the ninth year in a row Anheuser-Busch was the leading advertiser (4 minutes total). The highest-rated commercial minute was the Bud Light Lime and GoDaddy.com spots at 9:54pm ET, seen by 103.2 million viewers. The most-recalled ad was produced by Budweiser (Clydesdale Fetch). View complete ad records here. The Top 5 Best-Liked 2008 Super Bowl Ads are noted with "(#)" below.

My Top 5: 1. Monster: Need a New Job, 2. Pepsi Max: I’m Good, 3. Budweiser: Clydesdales Stick, 4. Doritos: Power of the Crunch, 5. Pedigree: Crazy Pets.

Ratings: A-0, B-12, C-26, D-11, F-0, & 10 Trailers. Overall Rating: C.

Audi: Transporter Chase - C+
Bridgestone: Moon Hot Item - C+
Bridgestone: Mr. Potato Head Taters - C
Bud Light: Drinkability Ski Resort - C+
Bud Light: Lime Bubble - C
Bud Light: Office Meeting - C
Bud Light: Swedish - D+
Budweiser: Clydesdale Circus - C
Budweiser: Clydesdales/Generations - C
(1) Budweiser: Clydesdale Fetch Stick - B
(5) CareerBuilder.com: Tips - C-
Cars.com: David Abernathy - C+
Cash4Gold.com: Heeere's Money - C
Castrol Oil: Dipstick - NR
Castrol Oil: Edge Monkeys - C
Cheetos: Gossip Girl Ugly Neighborhood - D
Coca Cola: Avatar - C
Coca Cola: Heist - B
Coke Zero: Mean Troy - B-
Dennys: Thugs - B
Denny's - Call Me Nannerpuss - B+
(3) Doritos: Crystal Ball - B-
(2) Doritos: Power of the Crunch - B
E-Trade: Baby Broken Wings - C+
E-Trade: Golf Skins - C
Gatorade: Mission G - B-
GE: Wind Energy - C+
GE: Scarecrow - C
Go Daddy: Danica Patrick Shower - D
Go Daddy: Enhanced - D-
H&R Block: Death & Taxes - C+
Heineken: John Turturro / Warrior (only shown in top 27 markets) - NR
Hulu: Alec in Huluwood - C
Hyundai: Angry Bosses - D+
Hyundai: Contract - D
Ivars: Half Second Ad (aired in Western Washington) - A
Kellogg's: Plant a Seed - C+
Monster: Director of Fandemonuim - D-
Monster: Need a new job - B+
NFL: Super Ad, Usama Young - B
Overstock.com: Bling & Boozer - D
(4) Pedigree: Crazy Pets - B-
Pepsi: Pepsuber - C
Pepsi: Refresh Anthem - C
Pepsi: Your Turn - NR
Pepsi Max: I’m Good - B
Pepsi Sobe: Lizard Lake - C
Priceline.com: Negotiator - C-
Sprint: Roadies - C+
Taco Bell: Overrated - Speed Dating - C+
Teleflora: Rude Talking Flowers - B-
Toyota: Faces - D
Toyota: Killer Heat - D+
Universal Studio Parks: Inner Hero - C
Vizio: Take a Look - D

Movie Trailers: Angels & Demons, Fast & Furious, GI Joe, Land of the Lost, Monsters vs Aliens, Race to Witch Mountain, Star Trek, Transformers 2, Up, Year One.